OUR
REDESIGNED BOXES
The benefits of our
REDESIGNED BOXES
1. Less plastic used
40%
less plastic used
in the 16-piece box¹
38%
less plastic used
in the 30-piece box¹
2. Lower Carbon Footprint
At least
30%
Lower Carbon Footprint³
Up to
70%
Lower Carbon Footprint if the box is recycled³
² Based on Internal Ferrero projection data (budget data 2020/21 excluding growth)
³ Findings are based on a comparative life cycle assessment of Ferrero Rocher’s packaging (plastic box only), conducted in 2020/Q1 2021 by a third party, and refined in Q1 2022, following the methodological Guidelines of the Product Environmental Footprint (PEF) initiative and using global averages. The 30% emissions reduction considers a worst-case, non-recycled end-of-life scenario for the PP Ferrero Rocher box (incineration without energy recovery). The 70% emissions reduction considers a best-case full recycling scenario for the PP Ferrero Rocher box. The final reduction of carbon footprint depends on the efficiency of the recycling stream and on the share of the boxes actually recycled. The baseline considers a landfill end-of-life scenario of the previous box. You can find more information about our study in the technical summary.
3. Plastic box easier to recycle⁴
The redesigned boxes are made from polypropylene (PP), which can be recycled in many countries. However, these recycling systems are not present in all geographies. Please check with your local municipality for how to properly dispose of the Ferrero Rocher packaging in your area.
⁴ The recycling programmes available globally for rigid PP packaging are significantly higher than for the previous materials we have used to produce the container.
The change to the redesigned box
The introducton of Ferrero Rocher redesigned boxes commenced with our most iconic formats the 16-piece box and 30-piece box. As these boxes are introduced at different times, some previous boxes may still be found on store shelves until the roll-out has been completed. We aim to progressively introduce the new redesigned boxes across the entire Ferrero Rocher portfolio.
1982
The Original Transparent Box
Ferrero Rocher was first introduced in 1982. Since then, consumers have appreciated the original transparent box, which allowed them to see the beautifully wrapped golden specialties.
2019
Ferrero Group’s Commitment
Ferrero Group made the commitment to more-sustainable packaging and signed the Ellen MacArthur Foundation's New Plastics Economy Global Commitment.
Ferrero commits to maintaining over 90% packaging designed to be recyclable, reusable or compostable.
2021
More Sustainable Packaging, Same Quality
Ferrero Rocher has embarked on a journey towards more sustainable packaging. Since September 2021, we have started to progressively introduce our Ferrero Rocher redesigned boxes, beginning with our most iconic ones: the 16-piece and 30-piece compact boxes.
From 2024
Expanded introduction our redesigned boxes
From 2024 onwards, we will be gradually introducing our redesigned gift boxes, beginning with the 24-piece gift box.
Our journey continues
Moving towards our objective with the redesigned boxes
The roll-out of the redesigned Ferrero Rocher boxes is a significant milestone, but it is not the entire journey. We remain committed to maintaining over 90% packaging designed to be recyclable, reusable or compostable.
As we move forward, we will continue to update you on our progress.
Learn more about Ferrero global sustainability initiatives in the Ferrero Group Sustainability Report.
