The History

of Ferrero Rocher

DISCOVER

THE HISTORY OF FERRERO ROCHER

One of the most iconic brands of the Ferrero Group was created in 1982 in Alba, a small town in the hills of Piedmont in Italy. Inspired by the desire to make all the pleasure of a sophisticated chocolate speciality accessible to a much wider public. Initially sold in Europe, Ferrero Rocher soon became the favourite boxed chocolate for millions of people around the world. Today, it is the world leader in its category and is sold in 140 countries across 5 continents.

1982

Launch in Europe

Ferrero Rocher is launched in several European countries. A true symbol of Ferrero excellence, thanks to its high quality ingredients and distinctive golden presentation.

1983

The first TV spot

The first unforgettable TV commercial of Ferrero Rocher. It soon became an iconic piece of advertising. It portrays the arrival of Ferrero Rocher by word of mouth: a novelty that would be on everyone's lips. And so it was…

The advertising material of previous Ferrero Rocher campaigns has been reproduced solely for historical and entertainment purposes and does not constitute current advertising material from Ferrero.

1983

Launch in Australia and New Zealand

Ferrero Rocher was launched in Australia and New Zealand in 1983 and since that time it has become an essential part of special celebrations in both countries.

1988

Launch in the United States

Ferrero Rocher is launched nationally in the United States. Over the next several years the brand grows into one of the premium chocolate category leaders.

1996

Launch in Russia

After expanding into the United States and China, Ferrero Rocher is first sold in Russia.

2014

Grand Ferrero Rocher

A special delicacy from Ferrero Rocher is launched. A crunchy shell of delicious milk chocolate, enriched with selected hazelnuts, all wrapped in gold. The perfect gift to share.

2019

Ferrero Rocher Squirrel

This unique character is introduced into the Ferrero Rocher range. A crunchy shell of delicious milk chocolate with gently roasted hazelnut pieces all wrapped in gold.

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