Eco-designed boxes

OUR

ECO-DESIGNED BOXES

Ferrero Rocher is on a journey to make its packaging more sustainable.

Our eco-designed boxes are made from polypropylene (PP), a widely used and easier-to-recycle material¹, carefully designed to reduce our plastic use and impact on the environment while maintaining our boxes’ iconic transparency and ensuring the same high-quality product our consumers know and love. 

¹ compared to previous boxes

The benefits of our

ECO-DESIGNED BOX

1. Less plastic used

40
38

2. Lower Carbon Footprint

At least

30%

Lower Carbon Footprint³

Up to

70%

Lower Carbon Footprint if the box is recycled³

² Based on Ferrero internal data (excluding growth)

³ Findings are based on a comparative life cycle assessment of Ferrero Rocher’s packaging (plastic box only), conducted in 2020/Q1 2021 by a third party following the methodological Guidelines of the Product Environmental Footprint (PEF) initiative and using global averages. The 30% emissions reduction considers a worst-case non-recycled end-of-life scenario for the new Ferrero Rocher box (incineration without energy recovery). The 70% emissions reduction considers a best-case full recycling scenario for the new box. The final reduction of carbon footprint depends on the efficiency of the recycling stream and on the share of the boxes actually recycled.

pc box

3. Plastic box easier to recycle⁴

The eco-designed boxes are made from polypropylene (PP), which can be recycled in many countries. However, these recycling systems are not present in all geographies. Please check with your local municipality for how to properly dispose of the Ferrero Rocher packaging in your area.

⁴ The recycling programmes available globally for rigid PP packaging are significantly higher than for the previous materials we have used to produce the container.

pc

The change to the eco-designed box

The introducton of Ferrero Rocher eco-designed boxes commenced with our most iconic formats the 16-piece box and 30-piece box. As these boxes are introduced at different times, some previous boxes may still be found on store shelves until the roll-out has been completed. We aim to progressively introduce the new eco-designed boxes across the entire Ferrero Rocher portfolio.

OUR JOURNEY TOWARDS MORE SUSTAINABLE PACKAGING

We are committed to evolving towards more sustainable solutions for all our packaging, reducing our environmental impact. Whilst doing this we are conscious to maintain the safety and quality of our products ensuring we continue to meet our consumer's expectations.

eco 1982 pc

1982

The Original Transparent Box

eco 1982 pc

Ferrero Rocher was first introduced in 1982. Since then, consumers have appreciated the original transparent box, which allowed them to see the beautifully wrapped golden specialties.

2019

Ferrero Group’s Commitment

Ferrero Group made the commitment to more-sustainable packaging and signed the Ellen MacArthur Foundation's New Plastics Economy Global Commitment.

Ferrero Group remains committed to designing 100% of packaging to be recyclable, reusable, or compostable.

eco 21

2021

More Sustainable Packaging, Same Quality

eco 21

Ferrero Rocher has embarked on a journey towards more sustainable packaging. Since September 2021, we have started to progressively introduce our Ferrero Rocher eco-designed boxes, beginning with our most iconic ones: the 16-piece and 30-piece compact boxes.

2023 pc

From 2024

Expanded introduction our eco-designed boxes

2023 pc

From 2024 onwards, we will be gradually introducing our eco-designed gift boxes, beginning with the 24-piece gift box.

Our journey continues

Moving towards our objective with the eco-designed boxes

The roll-out of the eco-designed Ferrero Rocher boxes is not the entire journey. We are committed to designing 100% of packaging to be recyclable, reusable, or compostable.

As we move forward, we will continue to update you on our progress.

Learn more about Ferrero global sustainability initiatives in the Ferrero Group Sustainability Report.