OUR

REDESIGNED BOXES

Ferrero Rocher is on a journey to make its packaging more sustainable.
Our redesigned boxes are made from polypropylene (PP), a widely used and easier-to-recycle material¹, carefully designed to reduce our plastic use and impact on the environment while maintaining our boxes’ iconic transparency and ensuring the same high-quality product our consumers know and love.

¹ compared to previous boxes

The benefits of our

redesigned box

1. Less plastic used

40%

less plastic used

in 16-piece box¹

38%

less plastic used

in the 30-piece box¹

40%

less plastic used

in the 24-piece box¹

~ 7 500

Tonnes of plastic²

reduced in the first two years

approximately less plastic used globally since the first year of introduction of the redesigned boxes² (16,30 and 24-piece boxes) from September 2021 until August 2024.
This is equivalent to more than 450 million 0,5 PET plastic bottles

~ 10 000

Tonnes of plastic²

reduced by project completion

estimated less plastic will be used once the implementation of the redesigned boxes will be completed across the entire Ferrero Rocher box portfolio globally².
This is equivalent to more than 600 million 0.5L PET plastic bottles.

2. Lower Carbon Footprint

At least

30%

Lower Carbon Footprint³

Up to

70%

Lower Carbon Footprint if the box is recycled³

² Based on Internal Ferrero projection data (budget data 2020/21 excluding growth)

³ Findings are based on a comparative life cycle assessment of Ferrero Rocher’s packaging (plastic box only), conducted in 2020/Q1 2021 by a third party, and refined in Q1 2022, following the methodological Guidelines of the Product Environmental Footprint (PEF) initiative and using global averages. The 30% emissions reduction considers a worst-case, non-recycled end-of-life scenario for the PP Ferrero Rocher box (incineration without energy recovery). The 70% emissions reduction considers a best-case full recycling scenario for the PP Ferrero Rocher box. The final reduction of carbon footprint depends on the efficiency of the recycling stream and on the share of the boxes actually recycled. The baseline considers a landfill end-of-life scenario of the previous box. You can find more information about our study in the technical summary.

3. Plastic box easier to recycle⁴

The redesigned boxes are made from polypropylene (PP), which can be recycled in many countries. However, these recycling systems are not present in all geographies. Please check with your local municipality for how to properly dispose of the Ferrero Rocher packaging in your area.

⁴ The recycling programmes available globally for rigid PP packaging are significantly higher than for the previous materials we have used to produce the container.

The change to the redesigned box

As Ferrero Rocher redesigned boxes are introduced in different markets at different times, starting with our most iconic format 24-piece box, some previous boxes might still be found on store shelves. We aim to progressively introduce the redesigned boxes across the entire Ferrero Rocher portfolio.

OUR JOURNEY TOWARDS MORE SUSTAINABLE PACKAGING

The contribution we can make through packaging is key to reducing our environmental impact. We are conscious of the growing interest consumers have in sustainable packaging, as well as their longstanding expectations of the safety and quality of our products. We are committed to evolving towards more sustainable solutions for all our packaging.

1982

The Original Transparent Box

Ferrero Rocher was first introduced in 1982. Since then, consumers have appreciated the original transparent box, which allowed them to see the beautifully wrapped golden specialties.

2019

Ferrero Group’s Commitment

In 2019, Ferrero Group made the commitment to more-sustainable packaging and signed the Ellen MacArthur Foundation's New Plastics Economy Global Commitment. Ferrero commits to maintaining over 90% packaging designed to be recyclable, reusable or compostable.

2021

More Sustainable Packaging, Same Quality

Ferrero Rocher has embarked on a journey towards more sustainable packaging. Since September 2021, we have started to progressively introduce our Ferrero Rocher redesigned boxes in some markets.

From 2023

Expanded introduction our redesigned boxes

From 2023 onwards, we will be gradually introducing our redesigned gift boxes, beginning with the 24-piece gift box.

Our journey continues

Moving towards our objective with the redesigned boxes

The roll-out of the redesigned Ferrero Rocher boxes is a significant milestone, but it is not the entire journey. We remain commited to maintaining over 90% packaging designed to be recyclable, reusable or compostable

Learn more about Ferrero global sustainability initiatives in the Ferrero Group Sustainability Report.

DISCOVER

Our Redesigned Boxes

About recycling

Ideas to Give Your Box a Second Life

Today Ferrero Rocher 24 piece pack made from polypropylene (PP) material is already available in India. Other formats will be launched gradually in the next years.