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Our Care for Quality

OUR QUALITY APPROACH

WHAT QUALITY MEANS AT FERRERO ROCHER

We aim for every Ferrero Rocher product to demonstrate the expertise and quality that goes into creating an enjoyable treating experience. We are on a continuous journey to create products that not only have great taste but are produced in a responsible way that helps to protect people and the planet

See what quality means at Ferrero Rocher

Watch our video to learn about how we have quality at every step.

INGREDIENTS

Our quality approach to sourcing cocoa and hazelnuts

A fundamental element of our commitment to quality and responsible sourcing is the careful selection of raw materials. We choose ingredients that help us to deliver the iconic Ferrero Rocher experience.

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We choose our suppliers carefully

We carefully select our ingredients and suppliers. We work closely with them to maintain good standards during the production processes, to ensure they care for our ingredients right up until we receive them, preserving their quality in line with Ferrero standards

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“Knowing what’s in the bag” 

"At Ferrero, we have a saying - “Sacco conosciuto”, which means we know where our raw materials come from. The focus on quality ingredients, nurtured and sourced from carefully selected suppliers and farmers, continues to drive our commitment and care for checking our ingredients every step of the way.  

A fundamental element of our commitment to quality and responsible sourcing is the careful selection of raw materials, which we source in line with a strict code concerning their origin, harvesting, and manufacturing.  We also apply quality and traceability procedures to preserve the taste, smell, texture, flavour and nutritional characteristics of our raw materials. We have currently achieved 90% traceability back to farm level for our hazelnuts, and our cocoa beans are fully traceable.
 

traceability

93%

COCOA TRACEABILITY
Back to farm level

COCOA TRACEABILITY: FARM POLYGON

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90%

HAZELNUT TRACEABILITY
Back to farm level

HAZELNUT TRACEABILITY: FARMER 

Level of traceability is related to Ferrero global Cocoa sourcing strategy

ATTENTION TO DETAIL

Taking care of every detail

Once we have chosen our ingredients, our focus on quality continues as we craft them into Ferrero Rocher, paying meticulous attention to detail at every step of the process without adding colours or preservatives, using only what’s needed and nothing more.

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Taste, taste and taste again

In the Ferrero Group, our quality-tasting panel involves more than 1,000 testers around the world. They analyse the appearance, aroma, texture and taste of our products. Dedicated to the pursuit of perfection, they carry out over 18,000 tastings every year, to ensure our quality remains consistently high.

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Distinctively Ferrero Rocher

Flavio Roccia, our Head of Product Observatory, says: “The uniqueness of Ferrero Rocher is much more than the sum of its ingredients.” From the delicate crunchy hazelnut in a delicious creamy filling, to the crispy wafer shell covered with milk chocolate and gently roasted hazelnut pieces – it’s all about maintaining the perfect balance of contrasting layers.

hazelnut

Passionate about hazelnut quality

The whole hazelnut at the heart of each Ferrero Rocher must be the right size to guarantee the same crunchy experience every time and it must be roasted in a specific way to preserve its freshness and essential qualities. We send our hazelnuts through a 35m long roaster, at a speed of one metre a minute, to guarantee the perfect roast. We use more than three hazelnuts in every Ferrero Rocher.

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Looking after your Ferrero Rocher products

From the moment Ferrero Rocher leaves the manufacturing facility to the moment you unwrap it, the emphasis on quality continues.

packaging

Packaged for perfection

The packaging we use plays a vital role in maintaining the quality and freshness of our product. We also limit the time the product can be kept on shop shelves in order to provide consumers with the unique taste experience of Ferrero Rocher that they know and love.

The utmost care, everywhere

Whatever distance your Ferrero Rocher travels from us to you, the transportation we use keeps the quality high. As Luigia Parente, our Plant Quality Manager at Alba, says:

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“We take the utmost care of our products to ensure they arrive with our consumers in the best possible condition.”

LUIGIA PARENTE
our Plant Quality Manager at Alba

STORAGE

Not too warm, not too cold